According to the Common Sense Advisory, a market research firm specializing in the language industry, German is the third most popular language for online content behind only English and Spanish.
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| 6 Reasons for Content Translation into German |
Nevertheless, many companies fail to localize their content for German-speaking markets, choosing instead to rely on English-only versions of their websites, blogs, and social media posts.
There are several reasons for this translation neglect, ranging from a lack of understanding about the benefits of localization to a belief that machine translation can adequately substitute for professional human translation.
However, the evidence shows that companies who do invest in quality German translation reap significant rewards in terms of increased web traffic, engagement, and conversions.
1. Increasing the number of German-speaking customers
2. Breaking into the German market
3. Establishing trust and credibility with a German audience
4. Improving Search Engine Optimization (SEO)
5. Connecting with German social media users
6. Strengthening a brand’s global presence
7. Generating leads and sales from Germany
1. Increasing the number of German-speaking customers
When expanding your business into the German market, there are a few things you should keep in mind. The first is that you need to make sure that your website is accessible to German speakers.
This means more than just translating the text on your site into German. You also need to consider things like local search engine optimization, making sure your site loads quickly, and providing customer support in German.
Another reason for content translation is that it can help improve your search engine rankings. While Google is the dominant search engine globally, in Germany, it is only the second most popular search engine behind Bing.
And while Bing isn't as big of a player as Google, it still has a significant market share. So, if you want your website to rank well in Germany, you need to make sure it is accessible to German speakers and that it is optimized for German search engines.
Perhaps the most important reason for translating your website into German is that it will allow you to reach a whole new market of potential customers. According to recent studies, there are over 80 million German speakers online.
And while not all of them are potential customers for your business, a good portion of them are. By making your website accessible to German speakers, you can tap into this vast market of potential customers.
Content translation is an important part of expanding your business into the German market. By increasing the number of German-speaking customers, you can reach a whole new market, improve your search engine rankings, and make your business more accessible to a global audience.
2. Breaking into the German market
When expanding your business into new markets, it’s essential to communicate with your target audience in their own language. This is especially true for Germany, where 97% of the population speaks German as their first language. Here are six reasons why you should consider translating your content into German:
1. Reach a Larger Audience
If you want to reach a larger audience with your content, then you need to make it available in as many languages as possible. By translating your content into German, you’ll be able to tap into the vast German-speaking market.
2. Establish Credibility
If you want to be taken seriously in the German market, then you need to communicate with your target audience in their own language. By translating your content into German, you’ll be able to establish trust and credibility with potential customers.
3. Enhance Your SEO Efforts
If you want your content to be found by German-speaking audiences, then you need to optimize it for search engines. This means including relevant German keywords and phrases in your content. By translating your content into German, you’ll be able to improve your SEO efforts and reach a larger audience.
4. Connect with Your Audience
If you want to connect with your German-speaking audience on a deeper level, then you need to communicate with them in their own language. By translating your content into German, you’ll be able to establish a connection with your target audience and build strong relationships.
5. Stay Ahead of the Competition
If you want to stay ahead of the competition in the German market, then you need to be proactive about content translation. By translating your content into German, you’ll be able to stay ahead of your competitors and attract more customers.
6. Comply with Localization Laws
If you want to do business in Germany, then you need to comply with localization laws. This includes translating your website and marketing materials into German. By translating your content into German, you’ll be able to comply with these laws and avoid any costly penalties.
3. Establishing trust and credibility with a German audience
When looking to expand their business into new markets, many companies make the mistake of thinking that they can simply translate their existing content and expect it to perform well. However, this is often not the case – especially when it comes to translating into German.
One of the key reasons for this is that German audiences are very demanding when it comes to the quality of content. They expect it to be well-written, accurate and authoritative. As such, simply translating your content into German is not enough – you also need to ensure that it is of a high enough quality to meet these expectations.
There are a number of ways to do this, but one of the most important is to establish trust and credibility with your German audience. This can be accomplished in a variety of methods, but some of the most effective are as follows:
1. Hiring a professional translation service: This ensures that your content is accurately translated and that it meets all the necessary German language requirements.
2. Conducting market research: This will help you to understand your target audience and what they are looking for in terms of content.
3. Creating original content: If you can create original German-language content, then this will go a long way to establishing trust and credibility with your audience.
4. Leveraging existing relationships: If you have existing relationships with German businesses or individuals, then you can leverage these to help build trust and credibility with your target audience.
5. Making use of social proof: If you can show that your content is popular with other German speakers, then this will help to build trust and credibility.
6. Building a strong brand: A strong brand will also help to build trust and credibility with your German audience.
By taking these steps, you can be sure that your content will be well-received by a German audience and that you will be able to establish trust and credibility with them.
4. Improving Search Engine Optimization (SEO)
Content translation is essential for companies that want to improve their search engine optimization (SEO) in German-speaking markets. By translating their content into German, they can target a larger audience and improve their ranking in search engine results pages (SERPs).
There are several reasons for this:
- 1. German is the most widely spoken language in the European Union.
- 2. A large portion of the German-speaking population is active online.
- 3. Germany has the largest economy in Europe.
- 4. German is a key language for scientific and technological research.
- 5. There is a growing demand for German-language content.
- 6. German-speaking countries have a high standard of living.
Content translation can help companies tap into these markets and improve their SEO. When done correctly, it can help them rank higher in SERPs and reach a wider audience.
5. Connecting with German social media users
With the vast majority of German internet users connecting to social media platforms, it’s crucial that your business’ website includes content that is translated into German. Not only will this help you rank higher on search engines, but it will also give you the opportunity to connect with German social media users.
Some of the most popular social media platforms in Germany include Facebook, Twitter, and LinkedIn. While it’s important to have a presence on all three of these platforms, you may want to focus your efforts on one or two that are most popular with your target audience.
Facebook is the most popular social media platform in Germany, with over 34 million users. This platform is great for businesses of all sizes, as it allows you to create a Page where you can share updates, photos, and other content. Twitter is another popular platform in Germany, with over 10 million users. This platform is perfect for sharing short updates and engaging with other users in real time.
LinkedIn is a platform that is growing in popularity in Germany, with over 6 million users. This platform is ideal for businesses that are looking to connect with other businesses and professionals.
No matter which social media platform(s) you choose to focus on, it’s important that your content is translated into German. This will not only help you connect with German social media users, but it will also give you a competitive advantage over businesses that are not using this strategy.
6. Strengthening a brand’s global presence
A brand’s global presence can be strengthened by translating content into German for several reasons. Firstly, as Germany is Europe’s largest economy, a presence in this market can be critical for success in other European markets. Secondly, due to the high level of education and internet penetration, German consumers are discerning and can be very responsive to targeted content.
Thirdly, Germans are one of the most active nations when it comes to travelling, both for leisure and business, which presents opportunities for brands to reach consumers in new markets. Fourth, German is the third most-used language on the internet after English and Chinese, making it a key language for any brand with global aspirations.
Fifth, Germany has a very diverse population, with over 80 million people from a variety of backgrounds and cultures. This means that there is a large potential market for brands that can speak to different segments of the population in their own language. Finally, translating content into German can help to build trust with German consumers, who are known for being meticulous and detail-oriented.
In conclusion, there are several reasons why translating content into German can help to strengthen a brand’s global presence. By targeting the largest economy in Europe, reaching consumers in new markets, and speaking to a diverse population in their own language, brands can tap into a wealth of new opportunities.
7. Generating leads and sales from Germany
If your company is looking to generate leads and sales from Germany, then content translation is a must. Here are 7 reasons why:
1. THERE ARE OVER 81 MILLION GERMAN-SPEAKERS WORLDWIDE
That's a lot of potential customers you could be missing out on if your content is only in English. By translating your content into German, you can reach a larger audience and tap into new markets.
2. GERMANY IS THE WORLD'S SECOND-LARGEST ECONOMY
As the second largest economy in the world, there is a lot of potential for businesses to succeed in Germany. However, it's important to note that competition is also fierce. By translating your content into German, you can make sure that your company stands out from the rest.
3. GERMANY HAS THE THIRD LARGEST INTERNET USER BASE IN EUROPE
With over 65 million internet users, there is a large online market in Germany. If your content is only available in English, you are missing out on a huge opportunity to reach German speakers online.
4. THE GERMAN MARKET IS HIGHLY SOPHISTICATED
German consumers are known for being well-informed and discerning. This is why it's important to make sure that your content is accurate and trustworthy. By translating your content into German, you can ensure that your message is communicated accurately and effectively.
5. GERMAN IS THE OFFICIAL LANGUAGE OF MORE THAN JUST GERMANY
In addition to being the official language of Germany, German is also the official language of Austria, Switzerland, Liechtenstein, and Luxembourg. This means that there is a large German-speaking market beyond just Germany.
6. TRANSLATING YOUR CONTENT INTO GERMAN CAN HELP YOU RANK HIGHER IN SEARCH ENGINES
If you want your content to be seen by German speakers, it's important to make sure that it is ranking high in German search engines. One way to do this is to translate your content into German.
7. YOU CAN USE TRANSLATION TO CREATE CUSTOMIZED CONTENT FOR THE GERMAN MARKET
By translating your content into German, you can create customized content that is specifically tailored for the German market. This can help you better connect with German consumers and better meet their needs.
Conclusion
Translating your content into German can offer many benefits. It can help you reach a wider audience, improve your SEO, and build trust with your German-speaking customers. Additionally, translating your content can help you better understand your audience and their needs.